It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk will give developers… Read More

Learn the tricks designers use to make websites attractive and effective. We’ll teach you the Most Important Question designers ask their clients, and how you can use it to your advantage when doing it yourself. Then, learn practical ways to… Read More

Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to… Read More

In the world of print, designers have control over every point and pica, but with all the variables inherent to the web, that same desire for control leads to headaches and frustration. You will learn specific guidelines to let go… Read More

The old “waterfall” model of design, development, and client partnerships, where projects are expected to be handed off from one entity to the next, often falls short among changing scopes, project discovery processes, and evolving requirements. We will discuss the… Read More