How to Speak Unicorn: Design Terminology for Developers

It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk will give developers insight into the design process, including vocabulary, problem solving methods, and workflow. Then, learn practical… Read More

But Why? Designing For Strategy

Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of… Read More

A Website Is Not A Poster: AIGA Design Workshop

In the world of print, designers have control over every point and pica, but with all the variables inherent to the web, that same desire for control leads to headaches and frustration. You will learn specific guidelines to let go of that control while still creating beautiful, functional web designs. We will also discuss how… Read More

How To Speak Unicorn: Improving Designer/Developer Collaboration

It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk will give developers insight into the design process, including vocabulary, problem solving methods, and workflow, and outline some… Read More

Designing for Development: The Value of Collaborative Design

The old “waterfall” model of design, development, and client partnerships, where projects are expected to be handed off from one entity to the next, often falls short among changing scopes, project discovery processes, and evolving requirements. We will discuss the added value that up-front communication and agile collaboration methods bring to a web-based project to… Read More

WORKSHOP: A Website Is Not A Poster

In the world of print, designers have control over every point and pica, but with all the variables inherent to the web, that same desire for control leads to headaches, frustration, and bad practices. You will learn specific guidelines to let go of that control and design more effectively for the web, as well as… Read More

Stop Making Things Pretty And Start Designing

Design is not just about themes, graphics, or the look-and-feel of a website. We will discuss “design thinking” as a problem solving strategy, including why the most beautiful sites are not always the most successful. We will end with some ways for you to start applying “design thinking” principles to your own projects.