How to Speak Unicorn: Design Terminology for Developers

It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk will give developers insight into the design process, including vocabulary, problem solving methods, and workflow. Then, learn practical… Read More

Pixel Imperfect: A Practical Approach To Responsive Design

With seemingly endless new ways to browse the web, we know that responsive design is here to stay. But how do we adapt the traditional design process to flexible screen sizes, device-based restrictions, and multiple use-cases without feeling like we’re giving up all control to the great unknown? We’ll learn how to use our Problem… Read More

Beyond Whitespace: Designing for Complex Content (2016)

We’re all enamored with the minimalist websites that employ only the most essential use of color, images, and space. But what happens when the volume of information can’t be boiled down to something that simple? We’ll explore how to use design principles to organize and display elaborate user experiences like mega-menus, massive news sites, high-information… Read More

But Why? Designing For Strategy

Designers and non-designers alike can get caught up in the aesthetics and functionality of a website, and forget that every decision made should be supported by an underlying strategy. We will discuss how to find your site’s primary call to action and create experiences that support that goal. We will also evaluate design choices of… Read More

A Website Is Not A Poster: AIGA Design Workshop

In the world of print, designers have control over every point and pica, but with all the variables inherent to the web, that same desire for control leads to headaches and frustration. You will learn specific guidelines to let go of that control while still creating beautiful, functional web designs. We will also discuss how… Read More

Designing For Development: The Value Of Collaborative Design

The old “waterfall” model of design, development, and client partnerships, where projects are expected to be handed off from one entity to the next, often falls short among changing scopes, project discovery processes, and evolving requirements. We will discuss the added value that up-front communication and agile collaboration methods bring to a web-based project to… Read More

Motagues & Capulets: Ending The Feud Between Designers & Developers

Building anything for the web is a daunting task. Not only does one need to wrangle code languages, information architecture, data relationships, visual appeal, brand & messaging, browser / resolution support, but there’s also times when the biggest challenge is communicating with other people on your team who seem to be speaking another language. We… Read More

Discovering Design: Break It Before You Build

Whether you have experience with design, development, or are ready to build your first theme, there is a lot of planning to be done before you open your favorite design program or code editor. WordPress themes are designed for two audiences: the end user (in the browser), and the site administrator (in the Dashboard), and… Read More

Beyond Whitespace: Designing for Complex Content

We’re all enamored with the minimalist websites that employ only the most essential use of color, images, and space. But what happens when the volume of information can’t be boiled down to something that simple? We’ll explore how to use design principles to organize and display elaborate user experiences like mega-menus, massive news sites, high-information… Read More

How To Speak Unicorn: Improving Designer/Developer Collaboration

It seems that designers and developers speak different languages: developers are fluent in How, while designers are fluent in Why. Both are extremely important to a project, but this difference often leads to communication breakdowns. This talk will give developers insight into the design process, including vocabulary, problem solving methods, and workflow, and outline some… Read More

Designing for Development: The Value of Collaborative Design

The old “waterfall” model of design, development, and client partnerships, where projects are expected to be handed off from one entity to the next, often falls short among changing scopes, project discovery processes, and evolving requirements. We will discuss the added value that up-front communication and agile collaboration methods bring to a web-based project to… Read More

WORKSHOP: A Website Is Not A Poster

In the world of print, designers have control over every point and pica, but with all the variables inherent to the web, that same desire for control leads to headaches, frustration, and bad practices. You will learn specific guidelines to let go of that control and design more effectively for the web, as well as… Read More

Stop Making Things Pretty And Start Designing

Design is not just about themes, graphics, or the look-and-feel of a website. We will discuss “design thinking” as a problem solving strategy, including why the most beautiful sites are not always the most successful. We will end with some ways for you to start applying “design thinking” principles to your own projects.